ARIPO communication programme for national IP offices and media
01 Sep
31 Dec
The main objectives of this activity are to:
- empower participants through advanced training on the latest trends in communication;
- create and implement a regional IP communications strategy, bearing in mind feedback received from ARIPO Member States following AWP3 Activity 23;
- create useful content to support ARIPO Member States’ communication actions;
- engage with journalists and influencers from ARIPO countries.
The short-term result will be an increased understanding of the ARIPO IPR system.
In the medium term, the activity may contribute to increased content creation and visibility of the ARIPO Member and Observer States’ IP offices in traditional and digital media.
In the long term, the activity may contribute to:
- more accurate content on IP in various media outlets;
- increased interest and engagement in IP by the general public and businesses;
- more documentation on success stories from Member and Observer States;
- more involvement on IP communication matters by ARIPO countries.
